Sustainable Business Development is the premier provider of Business Development Services to the hearing aid industry. Our program focuses on the application of performance improvement methodologies for hearing practices that will create superior patient satisfaction levels, minimize lost opportunity cost and promote sustainable profitability. Our unique perspective on solving business issues faced by practice owners is why customers engage our services.
Greg Sanchez
PrincipalWith over 20 years of experience in the hearing health care industry, Greg’s background includes business development, practice management, marketing, as well as strong private practice development.
Greg’s extensive industry experience came from a variety of positions with hearing aid manufacturers and buying groups, however, most notably running his own hearing health care practice. He built the value of a private audiology practice and managed it through a profitable sale, overhauling the entire patient experience. Most recently, Greg worked at Sonova as the Director of Managed Care/Medicaid. Prior to that, he provided all business development services for Sonic US, fulfilled the role of US Operations Manager for a national hearing health care company, assisted with acquisitions and mergers and was the top sales representative with Siemens and Sonus.
Greg calls Portland, Oregon home with his wife and two kids. When not working, he enjoys spending time in the great outdoors of the pacific northwest.
Todd Bailey
Business AdvisorTodd brings over 31 years of experience in the health care industry as a sales and business leader leading high-performing sales teams and key strategic business units.
Todd spent 24 years with Cardinal Health, a Fortune 15 health care distribution company, rising to Region Director of Ambulatory Care to lead three sales divisions in the Pacific Northwest. His most recent hearing health care experience was with Sonova/Phonak US for seven years as a Region Director and then the Director of National Accounts.
Todd and his wife Kim call the Spokane, Washington area home. They enjoy entertaining friends and family, especially their seven grandchildren. Todd and Kim have three children, the youngest of whom, Drew, graduates from Washington State University in May 2021 — also Todd’s alma mater.